Casinos also give bonus codes to their affiliates.

A no deposit bonus code / coupon can accompany some online casino bonuses (that don’t need a deposit to claim) and is used as a ‘key’ to unlock them. They usually comprise a string of letters and/or numbers and must be typed or pasted into the required field as part of the bonus claiming process. No deposit bonus at Prime Casino. Your bonus code: STAR160 160 free spins on Starburst Slot 60X Play through. Valid only for new players, till 3 February, 2019. Sent by dopicomama.

Affiliates are partners who receive a commission in exchange for every lead or real money customer they send to the casino. They’re also called publishers.

Affiliates use bonus codes for a variety of reasons.

For example:

• To promote exclusive offers not available elsewhere.
• To build and promote their brand.
• To track their affiliate campaigns.

More specifically, an affiliate (and, to an extent, the casino) will use codes to track and figure out:

• What offers (bonuses, VIP, cash back, freerolls, etc.) are working best? Which offers are leading to more signups? Which promotions are leading to more real money customers?
• What banner or ad placements are working better? Are you getting more customers through a text link or banner? Are more customers coming through a header banner, sidebar banner, in-content banner or footer banner?
• What marketing medium is working better? Are you getting more signups through SEO? Social media? SEM? PPC? PPV? Direct buys?

The affiliate collects all this data. They use it to create better offers for their visitors and to create more effective marketing campaigns.

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It sounds like affiliates use this information the same way casinos do. That’s because they do. They both have a similar goal – to find and attract more customers. But the ways they do it, and the mediums they use to accomplish those goals, are often different.

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Now, for players, this marketing information doesn’t look too useful on the surface …at least until you realize you can search for these special codes so you can get the absolute best casino deals.

That it pays to do your research once you know which casinos you want to join. That with a little due diligence you could find an exclusive offer worth hundreds or thousands more than the promos offered by nearly everyone else.

But before you get too excited, realize this is less effective nowadays.

Bonus codes used to be so popular every affiliate had them posted on their website. The more players they sent, and the higher quality of customer they sent, the more unique and exclusive deals the casino gave them to promote.

It used to make sense to do a ton of research before joining a casino. More so than going direct to the casino.

But today? Not so much.

Bonus codes are still used today. Players still post them on their websites.

But you’re not going to find as many exclusive deals. Codes nowadays are primarily used for tracking purposes, or for players to use to get specific offers at specific times.

For example, you might have to enter a code to get a welcome bonus which is only good when you first sign up. Then you’ll have another that’s good only on a player’s second deposit. Then a code for your third deposit, and so on.

These codes are usually listed on the casino’s website.

And that’s even if you need a code. In many cases the bonus is applied to your account automatically once you’re signed up, or when you make your deposit.

Because promotions are given automatically these days, it’s a good idea to read our page about casino deposit bonuses and how they work. Casino promotions come with lots of terms. While you’re fulfilling those terms, you’re NOT allowed to cash out. For this reason, and many others, lots of players choose to turn down the casino’s offer. But you often need to do this BEFORE you make your first deposit.

**But each casino does things differently, which is why you should read our bonus page to fully understand how it all works.

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But even though bonus codes aren’t as popular or used as often, it’s still a good idea to know what they are and how they work. They’re still used for tracking and tagging players to affiliates and the deals they offer.

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And if the player isn’t tagged to the right affiliate, they might not get the deal they thought they were when they first signed up.